HealthWarehouse

Art Direction, Design

HealthWarehouse.com is America's leader in digital pharmacy and a pioneer in affordable healthcare. Their generic ED (Erectile Dysfunction) meds are bestsellers. Amidst the crowd of competitors - who deliver on flash but not on price - HealthWarehouse’s goal of the campaign was to stand out both in visuals and messaging.

To separate HealthWarehouse from the competition, we focused on unexpected, bold, fun photos masked in a phallic shape. Using a colorful palette worked to make the visuals pop out within a more subtle and safe industry.

Agency: Big Sea