Cigar City Brewing / Jai Alai

Art Direction, Design

In the sport of Jai Alai, they balance strength and speed simultaneously. It’s the inspiration behind Cigar City’s Jai Alai India Pale Ale—an IPA that’s both bold and bright, brewed with six different types of hops.

The Sparxoo and Sparxoo Studios teams collaborated to create Cigar City Brewing’s Jai Alai campaign. Through video, out-of-home advertising, and social, we brought the concept of balance to life.

Agency: Sparxoo