Sparxoo 2022 Trends Guide

Creative Direction, Art Direction, Design

As we head into 2022 tackling a global pandemic, fighting for social injustices, and trying to figure out life—there seems to be a push towards nostalgia to help us find stability. I wanted the design of this piece to be a journey. Within the pages of this guide, you’ll discover refreshingly unexpected color combinations that are complemented by textures that feel both organic and intentional in equal measure. Created with an uplifting spirit in mind, it reminds us that we can borrow energy from the past and make it feel fresh and forward-thinking.

Agency: Sparxoo